Brief
Raise awareness of 360 Sports Television, a new sports streaming site to watch original films and documentaries. Engage with all media on the launch of the streaming site and their collaboration with Masters Football.
Activities
- Prepare press release for the launch of 360 Sports Television.
- Organise a media day of interviews with football legends Martin O’Neill and Tony Woodcock.
- Distribute to TV, radio, newspapers and nationwide media.
Highlights
- Gained coverage and interviews on TalkSport, BBC Radio, FourFourTwo and more.
- Viral social media announcement with SportBible amassing over 50 thousand likes.
- Coverage across social media.
- Stories in The Sun, Scotsman, Metro and Scottish Sun physical newspapers.
- Multiple stories in numerous newspapers in England, Scotland, Ireland and Wales.
- Online publications in Mail Online, Mirror, The Sun, Glasgow Times, Irish Mirror, Belfast Telegraph and more.
