Women's Empowerment Experience
Awareness Campaign March 2015

Brief

To invite press and increase awareness for the ‘Women’s Empowerment Campaign’.

Activities

  • Invited journalists to take part in a boxing workshop with Cathy Brown.
  • Organised sponsors for the goody bag for the event.
  • Coordinated between the journalists, Cathy Brown,England International Rugby player – Vicky Fleetwood and Olympic Sprinter- Abi Oyepitan for interviews pre and post event.
  • Assisted the journalists and photographers on the day of the event.

Highlights

  • Secured coverage in The Daily Star and the London Evening Standard
  • Forever Sport Magazine