Maximiliano Centini and Fashion Targets Breast Cancer
Awareness event May 2013


To create an event for Centini Blowdry Bar


  • Conceptualised and planned the event
  • Designed the invite.
  • Organised sponsors for the goody bags.
  • Organised alcohol and drink sponsors for the evening.
  • Coordinated with the charity ‘Fashion Targets Breast Cancer’.
  • Created event schedule for press and celebrities to get their free hair and beauty treatments.
  • Invited celebrities and journalists to attend the event.
  • Organised photographers for the event.
  • Directed the photographers at the event.


  • Secured coverage in exclusive Magazines.
  • Celebrities attended the event in support of Fashion Targets Breast Cancer.