Jody Bell
Brand Development Jan 2017



To assist with the creation, development and launch of the Jody Bell fashion brand.


  • Advised on the launch of the first capsule collection
  • Wrote copy for the lookbook and brand history
  • Set up showroom at KBA offices and liaised with stylists, media, bloggers and celebrities
  • Set up gifting programme
  • Introduced bloggers and celebrities as ambassadors to the brand
  • Organised attendance at bloggers events.  Manned stands at events
  • Investigated fashion showroom and distributors for the brand
  • Contacted fashion outlets on behalf of the brand
  • Organised attendance at New York Fashion week, cast models, dressed models, bought shoes, found jewellery brand for catwalk
  • Introduced musical artist to provide music for Jody Bell video
  • Found venue in Balearic Islands for video and photographic fashion shoot
  • Found models for fashion shoots
  • Set up showroom opportunity at Indie Faces during London Fashion Week
  • Contacted trade shows eg Pure, Momad
  • Set up collaborations with high profile charities leading to showcase event




  • Organised inclusion for Jody Bell in Channel 5’s How the Other Half Lives
  • Coverage achieved over a variety of fashion, lifestyle and business magazines such as Vogue, OK, Mail Online, Evening Standard, Sloan, First Woman, British Style Society, DJ Magazine, Pride magazine, London Fashion magazine,
  •,, NY magazine, Fashion Times (NY), Style Magazine New York, Fame and many more.
  • Broadcasts interviews on Talk Radio Europe, Soho Radio Fashion News Live TV and Times Square Chronicles and more.