Brief
Raise Gary’s profile in the UK so that he might be considered as head judge, replacing Len Goodman on BBC’s Strictly Come Dancing.
Activities
Gary (also known as The Ballroom Giant) was a relatively unknown figure in the UK until we commenced working with him.
We significantly built Gary’s reputation in the UK media, so much so that at one point he was named favourite by various national bookmakers and newspapers to become the new head judge on BBC’s Strictly Come Dancing.
Highlights
Secured an interview on ITV’s This Morning.
Arranged various radio appearances including James Whale’s Talk Radio show, BBC Three Counties, Fubar Radio, Talk Radio and Soho Radio.
Obtained coverage across national titles including The Sun, Metro, Daily Mail, The Telegraph, Evening Standard, Daily Mirror, Daily Express, Huffington Post, OK Magazine, Hello Magazine, Radio Times, International Business Times and many regional titles.
Radio appearances included Fubar Radio, Talk Radio, Soho Radio.
Gary went from a 25-1 outsider to being favourite.
