Louis Smith
Crisis Management October 2016


Orchestrate a crisis management campaign after a video of the Olympian Louis Smith mocking Islam was released to the press resulted in numerous death threats and the threat of a ban loomed.


We heavily diluted the situation by creating positive coverage across a variety of media outlets including positively engaging with Muslim press.

Organised Mosque visits and Imam cultural learning days.


British Gymnastics suspended Louis Smith for two months.

Positive coverage obtained in The Sun, The Mirror, Mail Online, The Guardian, Sky Sports, Evening Standard, Daily Express, Metro, Daily Star, Peterborough Telegraph, Give Me Sport, OK Magazine, BBC Radio 5 Live, Loose Women, ITV Anglia, British Muslim News, BBC World News, Salaam Radio.