Brief
Orchestrate a crisis management campaign after a video of the Olympian Louis Smith mocking Islam was released to the press resulted in numerous death threats and the threat of a ban loomed.
Activities
We heavily diluted the situation by creating positive coverage across a variety of media outlets including positively engaging with Muslim press.
Organised Mosque visits and Imam cultural learning days.
Highlights
British Gymnastics suspended Louis Smith for two months.
Positive coverage obtained in The Sun, The Mirror, Mail Online, The Guardian, Sky Sports, Evening Standard, Daily Express, Metro, Daily Star, Peterborough Telegraph, Give Me Sport, OK Magazine, BBC Radio 5 Live, Loose Women, ITV Anglia, British Muslim News, BBC World News, Salaam Radio.
