Brief
Create an event at USC on London’s Oxford Street to raise brand awareness and create engaging content for both social and online through engaging celebrity attendance.
Activities
- Set up an instore event at USC’s London Oxford Street store with special guests Marcel Sommerville from Love Island and Lauren Pope from The Only Way Is Essex.
- Celebrity meet and greet
- Glitter makeover by Glitter Girls
- ‘Selfie Mirror’ photobooth
Highlights
The event generated sales and gained brand exposure via social media.
