Rio Ferdinand & Sports Direct
FIVE Launch Event December 2017


Raise awareness and create a buzz surrounding the launch of clothing line ‘FIVE’; The collaboration between legendary Footballer Rio Ferdinand and the UK’s leading sports retailer Sports Direct.


  • Curated a successful launch event that paints FIVE, Rio Ferdinand and Sports Direct in the best light possible
  • Invited high profile guests, journalists and celebrities.
  • Invited and engaged with high profile guests, journalists and celebrities pre-event in order to raise excitement about the event and ensure their attendance
  • Created and sent out a bespoke and engaging press release to all relevant media outlets
  • Provided press with messaging about Five and Sports Direct that was in line with brand identity
  • Managed front-of-house at the event
  • Worked closely and stayed in constant communication with Sports Direct to ensure a smooth running and successful event.
  • Sourced and directed photographer in order to produce high-quality imagery that reflected all the positive aspects of the event


  • We exceeded target for Guest attendance  at the launch party
  • Secured coverage in the national and regional press, magazines, and on social platforms including The Sun, TheDaily Mirror, Metro and OK!
  • High profile celebrities and VIPs attended and supported the event including Rio Ferdinand, Kate Wright, Ian Wright, Not3s, Keiran Richardson, Adebayo Akinfenwa etc..