Brief
Run an active press office, promoting Henry Smith’s challenge of taking on the highest peak in Antarctica, Mount Vinson, where he was raising funds for the Wickers Charity, which he co-founded.
Activities
Consistently provide journalistic quality pieces of content, including high-res imagery and videos to mass media, highlighting the charity’s work.
Highlights
Over £150,000 was raised.
Coverage secured in an array of publications, hero pieces included The London Evening Standard and an appearance on Talk Radio – The Matthew Wright show.
