Bridal Coach DVD
Launch event January 2012

Brief

To invite the top Wedding press and organise a launch event for the ‘Bridal Coach’ DVD by Michelle Paradise.

Activities

  • Secured the venue for the launch event.
  • Organised sponsors for the goody bags.
  • Organised alcohol sponsor for the event.
  • Organised ‘Bridal Coach’ branded cupcakes and decor elements for the event.
  • Invited UK’s leading Wedding journalists for an evening with the Bridal Coach.
  • Directed the photographer on the night.

Highlights

  • Secured coverage in leading Wedding magazines – Ireland’s Wedding Journal, County Wedding Magazine,The Wedding Magazine,  Weddings Idea Magazine, Bridal Buyer, two page feature across 13 County Wedding Magazines over two months, Asiana Wedding Magazine, Perfect Wedding Magazine, Black Beauty and Hair Magazine, Fashion Insight
  • Radio – BBC Radio and Talk Radio Europe