Brief
Create a Girls Night In’ launch event for the Golddigga AW 15 collection release in collaboration with Ashley Roberts
Activities
- Planned and conceptualised the event.
- Invite Design.
- Organised Centini Blowdry Bar as the venue for the event.
- Organised sponsors for the goody bag.
- Organised alcohol and food sponsor for the event.
- Invited journalists, bloggers and celebrities to the event.
- Organised nail appointments and hair appointments for all the guests.
- Guided photographers on the night.
- Arranged transport for Ashley Roberts to and from the venue on the night.
Highlights
- Secured coverage in The London Evening Standard and multiple Blog posts.
- Celebrity guest attendance on the launch night.
- High social media engagement.
