Karrimor K100 with Nigel Cabourn
Launch Event October 2015


Organise an exclusive preview event of Karrimor’s K100 collection in collaboration with Nigel Cabourn.


  • Planned and conceptualised the event.
  • Invite Design.
  • Plan the event at the Nigel Cabourn store, The Army Gym in Covent Garden.
  • Organised and coordinated with vendors for drinks and canapes.
  • Invited celebrities, journalists, bloggers and fashion journalists to the event.
  • Organised photographers.
  • Directed photographer on the night.
  • Interacted with relevant media pre, during and post event.
  • Organised interviews with Karrimor’s brand amabassadors Olympic oarsman – James Cracknell and BBC Countryfile presenter Helen Skelton.


  • Secured coverage in The London Evening Standard, The Upcomming, Soho Radio, Thrds.co.uk and S Magazine.
  • Celebrity guest attendance on the launch night.
  • High social media engagement by leading fashion magazines, fashion bloggers and celebrities on the night of the event.

  • Karrimor launch of exclusive K100 range Covent Garden London 8/10/2015 designer Nigel Cabourn