Brief
Secure celebrities for the annual ICAP Charity day to support one of our clients, Leadership Through Sport & Business.
Activities
KBA reached out to a number of celebrities to generate interest in becoming an ambassador for the charity for the prestigious ICAP fund-raiser.
Highlights
KBA were successful in securing a variety of celebrities to come down on the day to support the charity. These included:
- Former Premier League Football Manager, Alan Pardew
- Reality TV star, Aisleyne Horgan-Wallace,
- Scottish International Rugby Star, Duncan Taylor
- Love Island duo Camilla Thurlowe & Jamie Jewitt
- BBC Radio DJ Pat Sharp
Thanks to all the hard work of the celebrities, including some great support on social media, a substantial figure was raised for LTSB and the charity received a mention in an array of mainstream publications, including the Daily Mail.