To raise awareness of the SportFx active makeup brand by releasing a limited edition Strawberries and Cream lip balm during Wimbledon.
Celebrity meet and greets across two days and at two different Sports Direct Stores, Lily Whites and Oxford Street.
Celebrities included Vicky Pattison and Jessica Rose with guest DJ’s Ashley James and DJ Gosha.
Widespread activity across Instagram reaching over 4.8 million followers with 33k likes.
Coverage on Mail on Line.
Vicky Pattison and Ashley James at the Lillywhites store, Piccadilly, celebrate the launch of SportFX’s limited edition Strawberries & Cream lip balm. Hosted by TV celebrity and author Vicky Pattision. Celebrity DJ and Model Ashley James joined Vicky to get SportFX’s launch off to a flying start….. Vicky is wearing SportFX’s soon to be launched tonal range. Details can be found on www.sportfx.com
Vicky Pattison arrives at the Lillywhites store, Piccadilly, celebrate the launch of SportFX’s limited edition Strawberries & Cream lip balm. Hosted by TV celebrity and author Vicky Pattision. Celebrity DJ and Model Ashley James joined Vicky to get SportFX’s launch off to a flying start….. Vicky is wearing SportFX’s soon to be launched tonal range. Details can be found on www.sportfx.com
Vicky Pattison at the Lillywhites store, Piccadilly, celebrate the launch of SportFX’s limited edition Strawberries & Cream lip balm. Hosted by TV celebrity and author Vicky Pattision. Celebrity DJ and Model Ashley James joined Vicky to get SportFX’s launch off to a flying start….. Vicky is wearing SportFX’s soon to be launched tonal range. Details can be found on www.sportfx.com
Vicky Pattison at the Lillywhites store, Piccadilly, celebrate the launch of SportFX’s limited edition Strawberries & Cream lip balm. Hosted by TV celebrity and author Vicky Pattision. Celebrity DJ and Model Ashley James joined Vicky to get SportFX’s launch off to a flying start….. Vicky is wearing SportFX’s soon to be launched tonal range. Details can be found on www.sportfx.com
