To raise awareness of the SportFx active makeup brand by releasing a limited edition Strawberries and Cream lip balm during Wimbledon.
Celebrity meet and greets across two days and at two different Sports Direct Stores, Lily Whites and Oxford Street.
Celebrities included Vicky Pattison and Jessica Rose with guest DJ’s Ashley James and DJ Gosha.
Widespread activity across Instagram reaching over 4.8 million followers with 33k likes.
Coverage on Mail on Line.