Brief
Raise awareness of Rob Lloyd’s Senseless challenge for the charity Sense. Engage with newspapers, radio, online, magazines, websites and all digital platforms.
Activities
- Arrange interviews for Rob with numerous media outlets.
- Produce press material such as press releases, sending out imagery and videos to both regional and national news outlets and social media platforms
- Gain coverage across the UK to build awareness about the charity challenge
- Go to events to cover for KBA social media platforms
Highlights
- Coverage reached nationwide
- Placed in numerous regional and national outlets including piece in Mail Online
- Partnership abseils at London’s tallest attraction in collaboration with Dreamboys
- Radio interviews for Rob across his tour in Wales
