How PR is changing| Free 15 Minute PR Consultation
Press? PR? How much does it really matter to your media footprint… Well, from my years in both the hospitality and service industry I would say A LOT.
The way you are perceived by your target market and the overall audience has a huge effect on your overall success rate. Take a look at a real-life situation in today’s modern world and apply it to your own feelings and buying patterns. If you see a brand being held at the receiving end of a PR storm, what would you feel like going into their stores to buy a product?
What to expect over the next decade in PR?
PR as a sector has been subject to huge changes over the past decade. Take a look at the world around you and spare a thought into how a PR agency would have had to evolve to stay with the technological times, with old fashioned newspapers slowly being fazed out, thanks to huge reductions in the number of sales and the advantages that new technology such as news applications now bring. So what can you expect over the next decade in PR?
One certainty is the fact that PR will remain to grow and become more digitally focused, with users turning to more real-time and responsive news sources. This will mean a change for a number of journalists, being forced to start writing for both traditional newspapers and online sources and news agencies. This will make the term PR (public relations) slightly different and even out of date, as most press related pieces of content will have to occupy at least one digital aspect.
This new digital aspect will mean more scope to monitor and further analytics, allowing PR agencies to provide there clients clear ROI’s and more detailed insights into campaign performances. This automatically makes PR and marketing much more aligned, allowing both areas to complement each other, offering clients a more 360 package.
If you would like to hear more about how PR is changing and how the team at KBA are staying at the forefront of all of the latest PR trends, please get in touch! We are offering a FREE 15 minute PR consultation, focused on your brand and how the PR team would go about enhancing it.