The Modern Day Purpose of PR | KBA Associates PR
PR as a profession is changing and the techniques we deploy as an agency to our clients have changed as well. PR remains one of the most important measures of any successful marketing plan or roadmap in 2019, helping to ensure that brands receive the highest level of exposure and the greatest level of ROI.
However, as a service, PR remains mostly understood by the majority of the world, partly down to its ever-updating list of services and its natural cross over with traditional marketing. PR stems further than helping organisations to grow their online reputation. In short, the team at KBA see PR to be the act of sharing the right information to the right type of person, helping to build and most importantly manage brand reputation, something that carries a lot of weight in today’s modern world.
Using PR to promote Brand Values
In most industries in today’s modern age, trust automatically plays a large role in any buyers journey. A lack of trust can result in users dropping off from your website and choosing to purchase their product from elsewhere or worse one of your competitors. At KBA this is why we firmly believe in working towards ensuring credibility by monitoring and improving an organisations reputation through a majority of different techniques.
Enhancing Online Presence
Monitoring and enhancing an organisation’s online presence is a big part of any PR strategy. In today’s modern world, everything and everyone is connected and it is one of the best and most worthwhile methods to help attract new business. A website and your overall reputation online is your best selling point and is one of the best ways to attract customers from across the globe.
Getting Your Organisation Exposure
Arguably the most important and most well-known role from a PR agency is the ability to get your product or service the correct level of exposure across a certain pre-set demographic. This at the end of the day is the main reasoning behind organisations seeking out PR companies such as KBA PR. This is obtained and created through an array of different techniques, all set up to promote your brand and service to a set amount of people.
A part of PR that nobody likes talking about is when the shoe is placed on the other foot and you are left at the wrong end of a media frenzy. This is known as crisis management and plays a big role in the modern-day PR agencies role. This includes helping to protect the brand values and reputation earned and ensuring damage levels are kept to the absolute minimum.
Stunt marketing or conducting a “PR stunt” can be a powerful tool for any brand looking to generate instant buzz and media coverage, organising something so outlandish and out of the ordinary that members of the public are forced to speak about it, bringing it to the forefront of their attention, helping to create an organic buzz.
The very best of stunt marketing | KBA Agency
Over the years, many brands have deployed stunt marketing and have created a stir in the media by deploying something so outlandish it forces people to speak about it.
What is PR & Why does your small business need it?
PR is one of the fastest evolving sectors in today’s modern world and is crucial for any established or new business, helping to promote your services and overall brand message and reputation. A successful PR strategy can be critical to the success of any business, especially small start-ups looking to establish themselves on the market.