Newsletter – February 2019
This month we held a Business Breakfast with Nick Leeson, the original Rogue Trader who brought down Barings Bank. Our guests heard Nick’s story first hand and enjoyed the ambient vibe of Soho’s famous L’Escargot restaurant. It was a successful morning hosted by KBA’s, ex Fleet Street editor Gary Thompson and we got an opportunity to see our old friends and meet new ones.
We will be hosting another event in the near future, so watch this space!
KBA Talent have taken on two new clients in the shape of E4’s Eden Blackman (Celebs Go Dating Expert) and TV and Radio presenter, Hayley Palmer direct from the Red-Carpet interviews including this year’s National Television Awards.
Journalist and Presenter, Andy West and Columnist, Dawn Neesom continue to create debate on Channel 5’s the Jeremy Vine show and ITV’s Good Morning Britain. Meanwhile, Actress and Model, Linda Lusardi heads up to the North West to star in a No1 production of the Wizard of Oz. Not to mention, one of KBA’s amazing talents Lee Fanning lands a role in a great Scottish movie Scum, which will be released in the summer.
KBA’s Account Director, James Kenneth has been busy. When he’s not in the office he has been filling his time with visiting the Excel Centre for the Classic Car Show, he attended the private screening of A Private War about Correspondent Marie Colvin and if that wasn’t enough, he ended his month with going to the Carabao Cup Final in Wembley between Chelsea and Manchester City.
Our Fashion and Lifestyle team have also been busy. They planned, organised and executed a regional tour for fitness influencer and body confident queen, Chessie King, showcasing her new activewear range with Sport FX. The team went from Dublin to Thurrock hosting a range of exercise activities for social media influencers, they also arranged a brunch at the beautiful Iveagh Gardens for the Irish press and photo opportunities for Chessie to show off her range.
Our Account Manager, Louise Fowler, put her dancing shoes on and went to the Live Strictly Come Dancing Tour, as a guest of Faye Tozer. She thoroughly enjoyed herself and couldn’t stop praising the show when she came back into the office.
Happy birthday to Tracey Baldwin! We celebrated her birthday in style with a chocolate log cake (of course), fresh fruit, glass of bubbly and a trip to Fontwell Park Racecourse, where she selected a trio of winners!
KBA’s very own Sam Kane, Louise Fowler and Linda Lusardi recorded vocals for the charity single, ‘He ain’t heavy, he’s my brother,’ for Homeless Worldwide. The charity was formed to raise money for homeless and veteran charities in London and the UK.
Our newest client, trampoline park operators, Flip Out, are making their mark in the media with KBA securing the company an array of coverage in local and national press. The Kent Messenger shared the efforts Flip Out have gone to in tackling the country’s growing epidemic, childhood obesity, to their 250,000+ weekly readers. KBA went even further and secured a selection of coverage telling the extraordinary backstory of the company’s founder, Richard Beese. Richard’s personal story was seen by millions with the story being published by The Sun, The Evening Standard and I News.
Alan Day VW’s Car sales executive Freddie Howard proved he was a cut above the rest – when he volunteered to have his hair sheared off in an effort to raise money for Isla Canton, a 4-year-old girl recently diagnosed with a rare life-threatening disease, neuroblastoma. Supported by colleagues and customers, the company raised £350 for the charity. KBA made sure this selfless act didn’t go unnoticed and coverage of the fundraiser was published across the local area with hits in local papers YourHarlow & Times Series
The incredible feats of Henry Smith, the CEO of the Wickers Charity was featured in the online publication East London Lines and KBA arranged a Q&A session for aspiring City University journalist students to meet the entrepreneur. The interviews were focused around Henry’s recent success in reaching Antartica’s highest peak to raise money to combat knife and gun crime. This resonated close to home for Henry, following the passing of his brother-in-law who was stabbed to death in London.
Congratulations to Akash Ruparelia for being the first fully qualified chartered accountant to graduate from the charity Leadership Through Sport & Business (LTSB) programme. 23-year-old Akash said he felt lost when he failed college but was given a second chance by our client LTSB. To celebrate his victory we published his story on educational news platform, FE News.
KBA raised awareness of the fantastic work Education Mutual are doing to save funds in the education sector. Earlier in the month the Mail Online ran a feature detailing how the company is trying to change the way school finances are run and further coverage was secured in the print and online edition of QA Education Magazine where one of the company’s Founding Directors, Tracey Gray, spoke about how the organisation could save schools thousands of pounds a year through the teacher absence scheme
The Sun on Sunday’s You health column on Feb 24 looked at essentials for a ski break and loved the Salomon Rise ski pants from KBA’s client, SportsDirect.com. This popular column is seen by over 6million readers across all channels, so it was great that the pants made it into the Sun on Sunday’s Jane Atkinson made the column as her favourite ski trousers for the slopes this season. Meanwhile The Irish Daily Mail and its 1million+ readers were introduced to SportFX’s new black waterproof eyeliner – The Finish Liner. This revolutionary high performance product appeared in Your Good Health section as part of the Up to Speed health and fitness news column on Feb 26, 2019. KBA introduced the Irish press to SportFX, the high performance makeup, skincare and active wear brand on its recent whistle-stop brand tour of Dublin.
Lara Asprey, one of the UK’s most successful VIP matchmakers, dating and relationship experts and female entrepreneurs could be heard over three radio stations this month engaging audiences with relationship tips and the rules for successful dating. With February being the month for love KBA ensured the ultimate matchmaker was on hand with topical advice to the listeners of Men’s Radio, Talk Radio and BBC Three Counties, coaching over 300,000 listeners through their quest for love. Asprey Introductions also featured on digital newswire wearethecity.co.uk with two carefully placed features – one where Lara Asprey shared her experience of a woman in business highlighting how to get into leadership roles. While the second hit was part of their trail blazing Inspirational Women series where she inspired the next generation of female entrepreneurs and breaking down business barriers. Finally, The Sun’s Fabulous section spoke to Lara Asprey who shared her advice for first dates and how to find ‘the one’ and keep them, this Valentine’s Day. This informative double page spread reached 1.4million readers who were looking for love.
Celebrity hairstylist and KBA client Stuart Phillips has been at the forefront of British hairdressing for over 20 years so his expertise came in great use for a commentary piece on US publication and lifestyle digital platform, The List, who were sharing Haircuts You’ll Regret in 10 Years. Stuart talked about the Rainbow (Unicorn) trend infamous with the likes of celebrity US rapper and reality star Cardi B. Renowned for his creative talent Stuart revealed the rainbow colourway is “very difficult to change as you would need to bleach it out, which means you would be left with very dry and damaged hair.” While some may regret the damage their rainbow hair caused, others may simply regret the bold colours themselves. Either way, Phillips confirmed that there are “many regrets for this kind of brightly-coloured hair.”
Hair industry bible Salon magazine spoke to Stuart Phillips this month too for their The hair-do for ‘I do’ article where the importance of getting the hair right for the big day is just as important as the wedding dress…. Stuart loves the simple ponytail to epitomise elegance and sophistication. He talked about maintaining this style as well as fishtail braids or relaxed mermaid curls, two other particular favourites. The article highlighted to all bride to bes the importance of a natural look for their big day. A great reassuring piece from the holistic hairdresser himself, Stuart Phillips.
Lifestyle, Sport and Fashion account director, Tracey Baldwin joined ITV this month at the iconic north London venue, Alexandra Palace, for an extraordinary event and real TV treat. The popular channel was filming The All New Monty: Who Bares Wins – with hosts Alexandra Armstrong and Ashley Banjo and its successful spin-off Ladies’ Night. The show returning for a third and second series respectively on ITV will air in two 90-minute episodes – one for the women’s show and one for the men’s this April. Sitting in the audience, Tracey saw a fresh set of male and female stars learn new super-sized routines from scratch, before revealing all to the nation for the two TV specials to demonstrate the importance of shedding body inhibitions and making checks in intimate areas to prevent cancer. The evening had a real impact on KBA’s director, with its key health messaging about the importance of regular checks. Tracey left filming feeling utterly empowered and motivated.
It wasn’t a breakfast Claire was looking forward to. Who would? It was on Tax Planning. Life is generally and KBA is especially full of surprises and this particular morning was no exception. Having nearly passed out when she saw the room laid out as a classroom complete with worksheet Claire pulled herself together, embraced the challenge and thoroughly enjoyed herself learning how to plan for Mr Green’s divorce & retirement at Shipley’s LLP breakfast.
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