Brief
Organise an exclusive preview event of Karrimor’s K100 collection in collaboration with Nigel Cabourn.
Activities
- Planned and conceptualised the event.
- Invite Design.
- Plan the event at the Nigel Cabourn store, The Army Gym in Covent Garden.
- Organised and coordinated with vendors for drinks and canapes.
- Invited celebrities, journalists, bloggers and fashion journalists to the event.
- Organised photographers.
- Directed photographer on the night.
- Interacted with relevant media pre, during and post event.
- Organised interviews with Karrimor’s brand amabassadors Olympic oarsman – James Cracknell and BBC Countryfile presenter Helen Skelton.
Highlights
- Secured coverage in The London Evening Standard, The Upcomming, Soho Radio, Thrds.co.uk and S Magazine.
- Celebrity guest attendance on the launch night.
- High social media engagement by leading fashion magazines, fashion bloggers and celebrities on the night of the event.
