Brief
G&I Spirit Group, a rapidly growing drinks company based in Benfleet, Essex needed a new face for their creamy flavoured tequila brand ‘Mis Amigos’.
KBA helped to bring both parties together and was responsible for covering the launch of celebrity TV chef Aldo Zilli as their new brand ambassador.
Activities
Facilitating an introduction between the G&I Spirit Group and Aldo Zilli
Organising a photoshoot at SubZero & Wolf for Brand Ambassador photographs
Assisting G&I Spirit Group with their debut appearance with Aldo at the Scottish Italian Awards 2023
Generating media interest around Aldo Zilli’s new venture
Highlights
Press coverage including Daily Mail feature and LondonLovesBusiness
GB News segment for co-director Simon Duke
Aldo using ‘Mis Amigos’ in his Christmas Cake recipe on Good Morning Britain
