Brief
After being rescued during a hotel clearance in London, 10 Bob Marley tapes were restored and put up for auction. The KBA PR team were tasked with raising awareness and gaining media attention of the auction, set to take place in Merseyside.
Activities
- Contact local and regional press, bringing their attention to the tapes and the auction.
- Distribute press releases to media outlets
- Collaborate with clients, businessman Joe Gatt and Jazz artist Louis Hoover, to find strategic ways to gain the attention of the campaigns target audience.
Highlights
The campaign was a huge success!
Our team successfully gained the attention of millions worldwide, with coverage in multi- media outlets in the UK and across the globe including, Australia’s The Noise Network, Times of Malta, Jamaica.com, St Lucia Times and the Carribean News Service.
The icing on the cake was an amazing feature on Canada’s influential CTV News Network which discovered that the original Rolling Stones mobile recording studio -where some of the Bob Marley were recorded – was actually in a local museum in Calgary.
