Sports Direct
Dublin Megastore Launch May 2017


Obtain widespread awareness surrounding the opening of the new & USC Megastore in Dublin.
The new 37,000 square foot Megastore is a key part of the ongoing and ambitious store expansion programme for Ireland and our task was to showcase it as a destination address.


Activity 1: KBA arranged a store showcase day for key members of the Irish lifestyle press.

Activity 2: Children from the FAI summer soccer school met with Republic of Ireland manager Martin O’neil at the store.

Nicky Byrne & Jenny Greene of RTE 2fm hosted a live radio interview with Martin.

Martin held a Q&A session with the children and afterwards they were also able to meet with him personally.


Coverage in key titles including The Independent, Dublin Live, Drapers, The Irish Times, Irish Examiner