Brief
Obtain widespread awareness surrounding the opening of the new Sportsdirect.com & USC Megastore in Dublin.
The new 37,000 square foot Megastore is a key part of the ongoing and ambitious store expansion programme for Ireland and our task was to showcase it as a destination address.
Activities
Activity 1: KBA arranged a store showcase day for key members of the Irish lifestyle press.
Activity 2: Children from the FAI summer soccer school met with Republic of Ireland manager Martin O’neil at the store.
Nicky Byrne & Jenny Greene of RTE 2fm hosted a live radio interview with Martin.
Martin held a Q&A session with the children and afterwards they were also able to meet with him personally.
Highlights
Coverage in key titles including The Independent, Dublin Live, Drapers, The Irish Times, Irish Examiner
