Pharma Nord, Lady Prelox
Product Launch February 2014

Brief

Plan a launch event and increase awareness about Pharma Nord’s new product  ‘Lady Prelox’ for women.

Activities

  • KBA conceptualised and planned the event.
  • Sourced and secured the venue for the event.
  • Created awareness about Lady Prelox in the media before and after the event.
  • Organised the guest list which comprised of press, celebrities and photographers to attend the launch.
  • Directed the photographers on the night.

Highlights

 

  • Secured coverage on MailOnline, Daily Express, The Telegraph, Independent Online, International Business Times UK, Yahoo! News Online, Deccan Chronicle (India), Australian News.
  • Celebrity guest attendance at the launch

  • Lady Prelox launch at Soho Hotel - for Keith Bishop PR

  • Lady Prelox launch at Soho Hotel - for Keith Bishop PR

  • Lady Prelox launch at Soho Hotel - for Keith Bishop PR

  • Lady Prelox launch at Soho Hotel - for Keith Bishop PR

  • Lady Prelox launch at Soho Hotel - for Keith Bishop PR

  • Lady Prelox launch at Soho Hotel - for Keith Bishop PR

  • Lady Prelox launch at Soho Hotel - for Keith Bishop PR

  • Lady Prelox launch at Soho Hotel - for Keith Bishop PR

  • Lady Prelox launch at Soho Hotel - for Keith Bishop PR

  • Lady Prelox launch at Soho Hotel - for Keith Bishop PR

  • Lady Prelox launch at Soho Hotel - for Keith Bishop PR

  • Lady Prelox launch at Soho Hotel - for Keith Bishop PR

  • Lady Prelox launch at Soho Hotel - for Keith Bishop PR

  • Lady Prelox launch at Soho Hotel - for Keith Bishop PR

  • Lady Prelox launch at Soho Hotel - for Keith Bishop PR

  • Lady Prelox launch at Soho Hotel - for Keith Bishop PR

  • Lady Prelox launch at Soho Hotel - for Keith Bishop PR

  • Lady Prelox launch at Soho Hotel - for Keith Bishop PR

  • Lady Prelox launch at Soho Hotel - for Keith Bishop PR

  • Lady Prelox launch at Soho Hotel - for Keith Bishop PR

  • Lady Prelox launch at Soho Hotel - for Keith Bishop PR

  • Lady Prelox launch at Soho Hotel - for Keith Bishop PR

  • Lady Prelox launch at Soho Hotel - for Keith Bishop PR

  • Lady Prelox launch at Soho Hotel - for Keith Bishop PR

  • Lady Prelox launch at Soho Hotel - for Keith Bishop PR

  • Lady Prelox launch at Soho Hotel - for Keith Bishop PR

  • Lady Prelox launch at Soho Hotel - for Keith Bishop PR

  • Lady Prelox launch at Soho Hotel - for Keith Bishop PR

  • Lady Prelox launch at Soho Hotel - for Keith Bishop PR

  • Lady Prelox launch at Soho Hotel - for Keith Bishop PR

  • Lady Prelox launch at Soho Hotel - for Keith Bishop PR

  • Lady Prelox launch at Soho Hotel - for Keith Bishop PR

  • Lady Prelox launch at Soho Hotel - for Keith Bishop PR

  • Lady Prelox launch at Soho Hotel - for Keith Bishop PR

  • Lady Prelox launch at Soho Hotel - for Keith Bishop PR