Plan a launch event and increase awareness about Pharma Nord’s new product ‘Lady Prelox’ for women.
- KBA conceptualised and planned the event.
- Sourced and secured the venue for the event.
- Created awareness about Lady Prelox in the media before and after the event.
- Organised the guest list which comprised of press, celebrities and photographers to attend the launch.
- Directed the photographers on the night.
- Secured coverage on MailOnline, Daily Express, The Telegraph, Independent Online, International Business Times UK, Yahoo! News Online, Deccan Chronicle (India), Australian News.
- Celebrity guest attendance at the launch