Brief
Build awareness and secure press coverage of the latest Little Mix collaboration with USA Pro.
Activities
- Send pieces from the range to various stylists, editors, celebrities, and influencers
- Write and send a press release to the media using the professional photography taken of Little Mix in the outfits
Highlights
- Placed in 23 publications, both regional and national outlets including Daily Star, The Sun, Now Magazine, The Telegraph, Verge magazine
- All coverage reached a PR value of £227,064.56
*Photography: Sports Direct
