Brief
Create a buzz and raise awareness of Sports Direct’s free give away for the World Cup.
Activities
- Write and send press releases to the media
- Follow up calls to journalists to explain the incentive
Highlights
- Achieved an impressive PR Value of £456,023.05 through published articles around the activation.
- 243 articles published about the story
- Published articles in the Daily Mail, Daily Mirror, The Sun, Daily Express, Yahoo Sport, ITV, Huffington Post, OK Magazine and other regional outlets.
