Sports Direct
Sports Direct – Free England Shirt Activation for World Cup – July 2018


Create a buzz and raise awareness of Sports Direct’s free give away for the World Cup.


  • Write and send press releases to the media
  • Follow up calls to journalists to explain the incentive


  • Achieved an impressive PR Value of £456,023.05 through published articles around the activation.
  • 243 articles published about the story
  • Published articles in the Daily Mail, Daily Mirror, The Sun, Daily Express, Yahoo Sport, ITV, Huffington Post, OK Magazine and other regional outlets.